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Insight and perspectives from marketing executives, business owners, and industry experts
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040: Generating Website Leads and Revenue w/ Carolyn Dickerson
Is your website working for you? In other words, is it generating interest, leads and, ultimately, revenue for your company on a daily...
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039: Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi
Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi When it comes to increasing consumer engagement, few companies do...
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038: Solar Powered, Small Town Manufacturing w/ Jenny Steffensmeier
Not many businesses get the chance to be the first of its kind, but as a woman-owned, solar-powered, small-town manufacturing facility,...
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037: Marketing Multiple Car Wash Brands w/ Laura Edgmond
When you pull over for a car wash, you're probably not thinking about marketing at that very moment. Well, Laura Edgmond is. That's...
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036: Communicating During a Crisis w/ Amy Varcoe
How does a school district successfully adapt to a deadly pandemic while keeping teachers, students and parents happy? Today, the Art of...
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035: Selling the Value of a Private College Education w/ Cathy Cole
How do you sell the value of a private college education during a pandemic? It's a difficult question, but the Art of Marketing Podcast...
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034: What Does it Take to be a Successful Company? w/ Kathleen Riessen
Get Kathleen's book on Amazon here: https://amzn.to/3umCcK9 What does it really take to be a successful company? Today, the Art of...
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033: Healthcare Marketing from the Front Lines w/ Janell Pittman
"Even after working all day, when I went home, I actually made masks. The idea of stopping when my clinical colleagues were still on the...
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032: Marketing an Architecture Firm in the Digital World w/ Scott Crawford
Now that a pandemic has forced us all apart, how do you market real-world projects in the digital world? We explore that question (and...
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031: Transforming your Digital Customer Experience w/ Rebecca Falk
Developing a memorable and simple brand experience with a large insurance organization is not an easy task. This week we welcome Rebecca...
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